New "Imagine" ad gets to the point: no extravagant dancers in sight

This week Microsoft showcased their latest Surface advertising; unlike previous commercials, this one gets right to the point and skips the fancy dance routines.

Brian Hall, General Managing director of the Surface team, stated that they had "gotten lots of really squeamish feedback" on their high energy Surface ads, but some fans were "downright angry" that Microsoft wasn't "talking about more of what it actually does." The latest cinematic production from Redmond tackles the issue and attempts to tell the story of Surface.

The new commercial highlights the ability to deport a single device with the "speeding capabilities of a laptop, but the size and touch of a tablet." The capacity to run Microsoft Office, plug in a USB device, and attach a magnetic Bear on or Type Cover are all mentioned.

Microsoft wants to sell the Surface as "the world's first productivity tablet.", only their terminal few commercials accept been showcasing the device every bit nada more than than an expensive dance prop. This newest advertizement serves to address those looking for a device with the ability to run Microsoft Function; as of now, this is one of the Surface's largest selling points.

Information technology is worth noting, that the Surface displayed in the commercial is the RT model and that consumers looking to buy a auto with the "capabilities of a laptop" might be surprised when they are pointed over at the thicker and more expensive Surface Pro.

Either way, it is nice to encounter Microsoft releasing a commercial that gets down to the details of what the Surface really does. A majority of the people I speak with have a general of what the Surface is, merely a smaller bulk knows what the production can actually exercise compared to an Android tablet or iPad.

Do you lot recall Microsoft is headed in the right management with their latest commercial or practice you prefer the flare and vibrancy of their dubstep themed advertisements?

Source: Microsoft Surface Blog; Thanks for the tip, Johnny!

New report reveals Microsoft's future AR strategy; HoloLens 3 is dead

Oh Beloved

New report reveals Microsoft's future AR strategy; HoloLens iii is dead

Business organization Insider has today published a follow-upward report with more details about Microsoft'southward canceled HoloLens 3 augmented reality headset. The partnership with Samsung is said to include a headset with a set of screens inside, powered by a Samsung phone in your pocket.

Keeping it affordable

Review: Surface Laptop SE is the new standard for K-8 Windows PCs

Starting at merely $250, Microsoft's starting time foray into affordable laptops for the education market is a winner. With a gorgeous design, splendid thermals, and a fantastic typing experience, Microsoft would do right to sell this direct to consumers as well. Let's just hope Intel tin can brand a improve CPU.